LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving 후후티비 접속 as dominant forces. As digital engagement shift, rivalry between broadcast stations